Privacy Policy

Purcell Martin, trading as The Purc Shop (“Purc Shop”, “we”, “our”, “us”) respects your privacy. This Privacy Policy describes the types of information we collect from you when you visit https://thepurcshop.com/ (the “Website”) and purchase our products and/or use our services offered via the Website (the “Services”), how we use the information we collect, with whom we share it, how we protect it, and the choices we offer you regarding our collection and use of such information.

This Privacy Policy has been compiled to better serve Website visitors who are concerned with how their personal information (“PI”) is being used online. PI, as such term is used under Australia’s Privacy Act.

What PI do we collect from the people that visit the website?

Except as otherwise expressly set forth in this Privacy Policy, we do not collect information from visitors of the Website.

When do we collect PI?

We collect PI from you when you fill out a form, or otherwise enter PI, on the Website.

How do we use your PI?

We may use the PI we collect from you in the following ways when you register/sign- up with us, make a purchase from us, sign up for our newsletter subscriptions, fill out interest and/or application forms, respond to a survey or marketing communication, use certain Website features or otherwise visit the Website:

  • To provide you the Services, including, without limitation, newsletter subscriptions, and to send periodic emails to you regarding your applicable order(s) and/or the information or materials you request from us; and
  • To communicate with you about our products, Services, offers, and promotions and third-party products and services that may be of interest to you;
  • To enforce our Terms of Use and other agreements with you and to protect other users of the Services and/or Website;
  • To comply with applicable legal requirements and industry standards; and
  • For use in connection with our internal business for the purposes (e.g., to
    operate, evaluate, and improve the Website, our business, and the products and Services we offer or to develop new products or services; to analyse trends and statistics regarding use of the Services, product purchases and/or transactions conducted using the Services; etc.).

We may combine the information we collect with publicly available information and information we may receive from our parent, affiliate, or subsidiary companies, business partners, and other third parties. We may use that combined information to enhance and personalise your experience with us, to communicate with you about products, services, and events that may be of interest to you, for promotional purposes, and for other purposes described in this Privacy Policy.

We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

How do we protect PI?

The Purc Shop does not itself store or maintain PI, though the third-party email and other vendors we use to facilitate the hosting and provision of the Website/Services may do so. Please note that the electronic transmission of information is not completely secure. We cannot guarantee that the security measures such third-party vendors have in place to safeguard PI will never be defeated or fail, or that such measures will always be sufficient or effective. Any transmission of PI is at your own risk.

What is a “cookie” and how do we use them?

A “cookie” is a text file that the Website sends to a Website visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store the information or settings in the browser. You have the following choices in connection with the website’s use of cookies: you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (e.g., Google Chrome, Internet Explorer) settings. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify cookies. Flash cookies operate differently than browser cookies and cookie management tools available in a web browser may not remove Flash cookies. To learn how you manage your Flash settings, visit http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_ma nager.html.

Please note, however, that without cookies you may not be able to take full advantage of all of the features of the Website/Services.

Third-party disclosures

Except as otherwise expressly set forth in this Privacy Policy, we do not sell, trade, or otherwise transfer to third-parties your PI. We may disclose aggregated

information about our users (i.e., information that does not identify any individual user) without restriction. We may disclose PI about you:

  • To contractors, service providers, and other third parties we use to support our business and who are obligated to keep PI confidential and use it only for the purposes for which we disclose it to them;
  • If we believe disclosure is necessary or appropriate to protect the rights, property or safety of The Purc Shop, users of the Website / Services or others;
  • With your consent;
  • To enforce or apply our terms of use and other agreements with you; and/or
  • To comply with any court order, law, or legal process, including to respond to any
    government or regulatory request.

We also reserve the right to transfer your PI to a buyer or other transferee in the event of a merger, divestiture, restructuring, reorganisation, dissolution, sale, or other transfer of some or all of our assets. Should such a sale, merger, or transfer occur, we will use reasonable efforts to direct the transferee to use your PI in a manner that is consistent with this Privacy Policy.

Third-Party Use of Tracking Technologies

Some content or applications available through the Website and/or Services, including advertisements, may be served by third parties. These third parties may use cookies, web beacons, or other tracking technologies to collect information about you when you use the Website and/or Services, such as your IP address, pages you visit, and when you view a page or open an email in which a tag is embedded. They may use this information to provide you with interest- based(behavioural) advertising or other targeted content and for other purposes. We do not control these third parties’ tracking technologies or how they may be used. The information practices of these third parties are governed by their own privacy policies and are not covered by this Privacy Policy. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

We collect your email address:

  • For the purposes described in this Privacy Policy, above;
  • In order to provide you the Website/Services, including, without limitation, newsletter subscriptions; and
  • For use in connection with our internal business purposes. We agree to the following:

If at any time you would like to unsubscribe from receiving future emails from The Purc Shop, you may opt-out by clicking the relevant “opt-out” or “unsubscribe” link included at the bottom of all such emails, and/or email us at hello@thepurcshop.com, and we will use commercially reasonable efforts to promptly remove you from ALL The Purc Shop correspondence.

Contacting Us

If there are any questions regarding this Privacy Policy you may contact us using the information below:

The Purc Shop

www.thepurcshop.com

16 Parkes Avenue

Byron Bay, New South Wales 2481

Australia

hello@thepurcshop.com

0404 163 398